Advertising Technology Stack

As TV becomes more digital, parts of the digital ad tech stack are starting to pop up in new places. Learn more about the pipes that power TV ads.

Data management platform (DMP)

Data management platform (DMP) 150 150 Furious

Ad server

Ad server 150 150 Furious

Billing system

Billing system 150 150 Furious

Order management system (OMS)

Order management system (OMS) 150 150 Furious

Yield optimization system

Yield optimization system 150 150 Furious

Trafficking system

Trafficking system 150 150 Furious

Proposal system

Proposal system 150 150 Furious
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