Currencies of Measurement & Sale, Today & Tomorrow

Long live the GRP? The CPM? As marketers look for impact across channels, unified measurement is easier said than done. Check out what’s new in measurement.

Attribution modeling

Attribution modeling 150 150 Furious

Audience-based buying metrics

Audience-based buying metrics 150 150 Furious

Automated content recognition (ACR)

Automated content recognition (ACR) 150 150 Furious

C3 and C7

C3 and C7 150 150 Furious

Comscore

Comscore 150 150 Furious

CPCV

CPCV 150 150 Furious

CPM

CPM 150 150 Furious

CPP

CPP 150 150 Furious

CPV

CPV 150 150 Furious

Cross-platform measurement

Cross-platform measurement 150 150 Furious

Demo impression guarantee

Demo impression guarantee 150 150 Furious

Frequency

Frequency 150 150 Furious

Frequency capping

Frequency capping 150 150 Furious

GRP

GRP 150 150 Furious

Impressions

Impressions 150 150 Furious

Nielsen

Nielsen 150 150 Furious

Reach

Reach 150 150 Furious

Spot rate

Spot rate 150 150 Furious