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The Role of Forecasting in Yield Optimization for Sellers of Television Advertising

In this paper, we will explain high-level principles of good forecasting, illustrated with examples from ad views forecasting. Understanding these principles does not require any background in advanced mathematics, machine learning or programming. Forecasting and optimization are core competencies of Furious’s data science capabilities and the foundation of the planning, pricing, inventory allocation and overall yield optimization capabilities of our platform, PROPHET.

Furious white paper displayed on tablet

7 Rules for Superior Video Yield

In this paper, we’ll explain why Yield Optimization is so important, especially when it comes to video. We’ll also lay out concrete rules for using technology, including artificial intelligence (AI), to achieve superior yield, and share insights from media companies who are already starting to do so.