Price, package and manage inventory by accurately predicting demand using data-science.

At Furious, we are focused on helping sellers advertising maximize the yield of their TV and Video advertising portfolio. Our team has walked in the shoes and sat in the seats of our customers and is purpose driven to deliver solutions that makes data driven revenue and inventory management a reality. There is no better partner with whom to chart your journey of yield transformation than Furious.


Are you racing F1 with a Minivan?

The solutions used to run TV advertising businesses have not kept up with the pace of change.

Furious leverages data science to automate:

  • reporting
  • forecasting
  • pricing
  • inventory management.

Spend your time taking action, not figuring out what action to take.


Do you have confidence in your ability to positively affect the future of your organization?

PROPHET helps align pricing and planning functions across products and markets.

Ongoing yield is optimized to:

  • control price variances from rate card
  • identify inventory at risk of expiring
  • demonstrate where there is a lack of inventory to achieve revenue targets.

Recognize more revenue with greater ease and time savings.


Do you know what to do to make your data do more for you?

PROPHET is an integrated platform that works seamlessly with present and future architecture and systems.

PROPHET eliminates excel-driven, manual processes like:

  • creation and update of rate cards
  • inventory status and allocation
  • alerts and notifications on changes in the business that will impact yield

Reduce your costs and free up your team to do revenue-generating work.

Spinning Data into Gold White Paper

PROPHET enables your data to tell a story and work harder for you.

At Furious we take the most advanced state of the art optimization and forecasting algorithms known in the Data Science industry and enhance them using domain specific knowledge of the media space and client specific data, thus creating best of breed adaptive and robust algorithms which present unprecedented accuracy and reliability.

The business logic that powers PROPHET is:

  • Customized
  • Highly accurate
  • Self-correcting
  • Uses Machine Learning to continuously improve

Take back control of your advertising business with PROPHET.

  • Revenue and inventory reporting always up to date and available
  • Highly accurate demand and inventory forecasting, that continuously improves
  • Automated rate cards reduce revenue leakage and increase yield
  • Inventory status and allocation that improves efficiency and utilization
  • Accurate and timely line of site to capacity, avails and sell out for high value programming
  • Deeper understanding of risks and where action is needed with automated alerts and notifications
  • Configurable tools to analyze and assess business impact of pricing and planning decisions
  • Automation of approvals, changes and other key decisioning workflows to save time and implement better control processes

Manage yield and maximize revenue with greater ease and confidence with PROPHET.

The  television advertising business is more complex than ever, with new addressable and advanced ad products, an explosion of new distribution platforms, all of which are powered by data and technology. These changes make running an advertising business very hard today. PROPHET connects the disparate systems and data that power your ad business, and works hand in hand with them, to enable unified yield optimization across all channels, formats, and clients to continually optimize your advertising portfolio.


Learn how PROPHET can help increase revenue, save time, reduce costs and optimize your advertising yield.