Your data will only deliver value if it is used to make better decisions.

We call our platform PROPHET for a reason; it is the essence of who we are.

Logo: Furious

fu·ri·ous /fyo͝orēəs/

  1. A person who lives, works, and takes-on challenges with intense passion and energy. 
Logo: PROPHET

proph·et /ˈpräfət/

  1. A skilled and inspired teacher who is able to make accurate predictions that others can follow with confidence.

We believe that ideas and actions are contagious. We believe that determination, tenacity and inspiration deliver results. We are that team. We are Furious.

The Furious Team

Ashley J. Swartz

Ashley J. Swartz

CEO & Founder

Neil Schaffer

Neil Schaffer

President

Ehud Trainin, PhD

Ehud Trainin, PhD

Chief Data Scientist

JT White

JT White

Chief Product Officer

Trish Lemley

Trish Lemley

VP of Client Accounts

We are a team of media nerds and rocket scientists that have poured 7 years of hard work into our advanced automation platform, PROPHET.  We’re delivering more forecasting and yield optimization horsepower than a spreadsheet could ever hope to, making your data meaningful and everyday easier. We use your knowledge of your business, our media expertise, along with data science and machine learning to empower you to achieve exceptional results.

5 Furious Values

We love what we do and know we are the only team that could build what we’ve built. Our clients challenge us, appreciate us and empower us to make a difference. It is about how we are wired and not about what we say. Most importantly, it’s about the aperture with which to approach the opportunity to solve any problem. We are honored to meet and exceed our clients’ expectations.

Furious is more like a family than a company. Every member has their unique quirks, and little goes unsaid. In fact, someone always says something ‘awkward’ at the lunch table, and yet we can never get enough family bonding. We’re like a family sitcom but without the canned laugh track.

We’re the type to stare down our problems and kick them to the curb. Why get out of bed for anything less every day?!? Working at Furious is like training for an iron woman; there are no shortcuts. To be Furious, you gotta find joy in doing the work—sweating, putting in the time, and never doubting your ability to overcome anything that stands in your way. We hate losing more than we love winning.

What we do matters, and we get to hang our hats on creating real economic value. We are helping an industry thrive, not just survive. We get to free up time in the day for insanely smart people to do more smart things. So much so, every time we say we’re Furious, we feel the need to brush some dirt off our shoulders.

We are asking our clients every day to do things differently, take risks, be fearless and change; and change is hard. We know that to be an ally in change, your emotional intelligence outweighs your intellect in spades. We have been our clients. We have walked in their shoes, and we understand what it takes to transform a team, culture and business.

Media advertising is growing increasingly complex. Sellers of TV advertising require a more sophisticated and flexible approach to pricing and inventory management. PROPHET uses your data and data science to automate processes – many of which exist in Excel today. This can provide you with data driven pricing, inventory and packaging decisions maximizing yield across your portfolio for the future. Furious will help you embark upon a yield transformation journey ensuring that even as your business may shift between spots and impressions, you can have confidence that yield and portfolio value are optimized.

Logo: Furious - A New Way Forward

It’s Time to Discover What You’re Missing