TV Advertising Yield Optimization is a Mindset
No one knows your business, your people, your systems, your culture and your customers better than you. We know how to use data science and AI (with our PROPHET platform) to increase the revenue you generate from selling TV & video advertising. Together we define a yield transformation roadmap to automate inventory management and pricing with the goal of increasing the overall revenue generated from your advertising business while being sensitive and respectful of your organization’s adaptability and pace of accepting changes.
We don’t just offer the tool, we offer a partnership by providing comprehensive professional services that enable the successful deployment of PROPHET for our customers.
The Furious Team brings years of experience both building and implementing software for media enterprises. Our industry experience, use of data science and AI combined it with best practices from other industries, along with the world’s leading data science, provide a robust and flexible platform to optimize advertising yield.
We understand the key pillars of successful yield management and know-how to successfully implement change.