Video On Demand, or the paradigm of people watching video content whenever they want, regardless of when it originally aired. Flavors of it include subscription video on demand (e.g., Netflix, Prime Video); ad-supported video on demand (e.g., YouTube); and transactional video on demand (e.g., iTunes.) See Section 7 for more detail.

Was this definition helpful?
Dislike 0
Previous: OTT
Next: Connected TV (CTV)
Twitter LinkedIn Facebook Email