Rife with jargon, acronyms and new digital terminology, the lexicon of television is becoming harder and harder to master.
That’s why we built this comprehensive interactive dictionary to help get you up to speed on the current state of TV and video advertising. We’ve grouped the dictionary thematically around 12 topics to provide some context. Read it from start to finish, review a section each day, or just plug a term you don’t know into the search bar.
And don’t forget to bookmark this page—we’ll be updating the terms often.
— The Furious Team
Search by Keyword
Explore by Category
Advertising Technology Stack
As TV becomes more digital, parts of the digital ad tech stack are starting to pop up in new places. Learn more about the pipes that power TV ads.
Currencies of Measurement & Sale, Today & Tomorrow
Long live the GRP? The CPM? As marketers look for impact across channels, unified measurement is easier said than done. Check out what’s new in measurement.
Psst! The industry lacks standards! Learn about the IAB and others’ efforts to standardize the industry.
Distribution and Commercial Models
If you wanted to watch TV ten years ago, you needed a set-top box and a cable bundle. Today, 71% of internet users use an OTT service. Learn about new models.
In the Beginning, There Was “TV”: Broadcast & Cable
Between 1950 and 1970, three networks accounted for 95% of primetime viewing. Oh how things have changed! Learn about broadcast and cable.
Job Functions in TV Buying & Selling
Audience Development? Yield Ops? Learn about the key functions and roles you’ll encounter on both sides of the table.
Toward the Future
In the future, we’ll have a simplified, yet more sophisticated, system of buying and selling TV. Learn how.
Traditional TV Systems & Workflows
Amid all the sea changes in TV advertising, the process of buying linear TV remains largely unchanged since the Mad Men era. See what’s changed — and what hasn’t.