Deterministic modeling

You are here:

A methodology for mapping devices to audience segments that prioritizes accuracy, usually by leveraging logged in or known user data. It blind-matches advertiser first- and third-party data with personally identifiable information (PII), such as names, emails and phone numbers, held by content distributors to deliver the right ad to the right person. 

Was this definition helpful?
Dislike 0
Next: Device graph
Twitter LinkedIn Facebook Email