Targeting is getting a tune-up with new advances in data collection — across multiple devices, experiences, and models. Learn what’s new in targeting.

Probabilistic modeling

Probabilistic modeling 150 150 Furious

Device graph

Device graph 150 150 Furious

Unique identifiers (UIDs)

Unique identifiers (UIDs) 150 150 Furious

Deterministic modeling

Deterministic modeling 150 150 Furious